Search Engine Optimization
Title Tag
SLS Wills and More – Affordable legal services in East Kent
Length: 59 character(s)
Length: 59 character(s)
On the norm, your title tag should contain characters ranging from 30 to 100 characters, while the meta title of the main page should then contain quite a number of your primary keywords. You should categorically ensure that each of the web pages has a title that is unique to its discuss.
Meta Description
No Description
Length: 0 character(s)
Length: 0 character(s)
Meta description is a collection of about 100 to 300 characters. It serves as a description of the web pages, just the way it is to appear in search result. It also serves to influence and convince visitors. Note that all webpages are expected to have unique meta descriptions. A good meta description acts as an organic advertisement. So use enticing messaging with a clear call to action to maximize click-through rate.
Meta Keywords
No Keywords
Meta Keywords appear only in the HTML code of a web page. It was useful for communicating with search engines before, but now they are useless.
Headings
| <H1> | <H2> | <H3> | <H4> | <H5> | <H6> |
|---|---|---|---|---|---|
| 3 | 15 | 0 | 0 | 0 | 0 |
| <H1> Home </H1> |
| <H1> Welcome to SLS Wills and More, we provide affordable </H1> |
| <H1> legal services in East Kent </H1> |
Learn the headings. Use your primary keywords in the headings. Make sure your Heading one (H1) carries the most important keywords. Avoid using same tags for both Title and Header, and ensure that every page has an H1 tag. Do not use more than one H1 per page. If need be, you can use multiple H2 - H6 tags.
Google Preview
SLS Wills and More – Affordable legal services in East Kent
slswillsandmore.co.uk/
No Description
This is an example of what your Title Tag and Meta Description will look like in Google search results. In the event where Title Tags or Meta Descriptions are missing, or not well written, search engines create theirs. Also, when Meta Descriptions are not relevant to the content on the page, the search engines can create their own. In some other cases, when Title Tags and Meta Descriptions are too long, they can be cut short. This is because it is important to strictly adhere to the suggested character limits.
Alt Attribute
We found 10 images on this web page
2 ALT attributes are empty or missing.
2 ALT attributes are empty or missing.
| https://www.slswillsandmore.co.uk/wp-content/uploads/2019/08/0a03a432-6057-4fb2-aa9b-c355565b64d1-min-300x100.png |
| https://www.managed-web-services.co.uk/wp-content/uploads/2019/03/footer.png |
Alternative text is used in describing images so as to help search engine crawlers, and this is useful for even visually impaired surfers to have better surfing experiences.
It is also useful in helping visitors grasp a better understanding of the image, as it can help them to appear in Google Images search results.
Keywords Cloud
- wills12
- more8
- services7
- will6
- plans6
- funeral6
- powers5
- provide5
- service4
- learn4
- lasting3
- have3
- planning3
- comfort3
- estate3
The Keyword Cloud shows the rate of keyword usage within the page.
It is important for the purpose of keyword research. There are a couple of keyword research tools useful in informing your choice of keywords.
Keyword Consistency
This table highlights the importance of being consistent with your use of keywords. This is possible with the use of same keywords in almost all the pages. These are pages include; the page content, title tag, URL, meta description, the header tags, image alt attributes, internal link anchor text and the backlink anchor text.
Text/HTML Ratio
HTML to Text Ratio is: 3.33%
| Text content size | 3531 bytes |
| Total HTML size | 105893 bytes |
Code to text ratio shows the percentage of actual text on a web page when compared to the percentage of HTML code. It is used by search engines to calculate the relevance of a web page. With a higher code to text ratio, your chances of ranking higher in search engine results is increased.
GZIP compression
Oh No! GZIP is not enabled.
Your webpage size is 103 KB, could be compressed upto 16 KB using GZIP (84.5 % size savings)
Your webpage size is 103 KB, could be compressed upto 16 KB using GZIP (84.5 % size savings)
Gzip is a method of compressing files so as to allow for faster network transfers. It can reduce the size of web pages to about 30% of its size or even.
WWW Resolve
Great, a redirect is in place to redirect traffic from your non-preferred domain. Traffic is redirected from your non-preferred domain to a more preferred one, that is good for SEO.
Redirecting requests from a non-preferred domain is important. This is because search engines views URLs with "www" and those without it as different websites.
IP Canonicalization
No, your domain IP 193.254.210.240 does not redirect to slswillsandmore.co.uk
To check this, enter your IP address in the browser and see if your site loads with the IP address. The normal thing is for your IP to redirect to your website's URL, or to a page from your website hosting provider. If it does not redirect, you should do an .htaccess 301 redirect (moved permanently). This is to make sure the IP is not indexed.
XML Sitemap
A sitemap lists URLs that are available for crawling. It includes additional information like your site's latest updates, frequency of changes and importance of the URLs. We recommend that you generate an XML sitemap for your website, then submit it to both Google Search Console and Bing Webmaster Tools.
Robots.txt
A robots.txt file allows you to restrict the access of search engine robots that crawl the web. It also prevents these robots from accessing specific directories and pages. You can check for errors in your robots.txt file. To do this, use Google Search Console by selecting 'Robots.txt Tester' under 'Crawl'. With this, you can test individual pages to make sure that Googlebot has the appropriate access.
URL Rewrite
Good, all URLs look clean and friendly
Here, your site's URLs contain unnecessary elements that make them look complicated. Search engines need URLs to be clean and easy to read. Clean URLs are also useful when shared on social media as they explain the page's content.
Underscores in the URLs
Oh no, you are using underscores (these_are_underscores) in your URLs
Great, you are not using ?underscores (these_are_underscores) in your URLs. While Google treats hyphens as word separators, it does not for underscores.
Embedded Objects
Perfect, no embedded objects has been detected on this page
Embedded Objects such as Flash. Although Flash content often looks nicer, it should only be used for specific enhancements. To maximize SEO, avoid full Flash websites.
Iframe
Oh no, iframe content has been detected on this page
Frames can cause problems on your web page. This is because search engines will not crawl or index the content within them. Avoid frames whenever possible.
Domain Registration
Exactly how many years and months
Domain Age: 49 Years, 345 Days
Created Date: 1st-Jan-1970
Updated Date: 1st-Jan-1970
Expiry Date: 1st-Jan-1970
The length of Domain age is very relevant. Newer domains generally struggle to get indexed and rank high in search results, at least for their first few months. So you can consider buying a second-hand domain name instead of newer ones. Old domains show seriousness and tenacity.
WHOIS Data
The 'WhoIs' domain information is useful for determining the brain behind the administration, for determining the billing, and the technical control of the pages. Most especially, for getting their contact information.
| Domain name: |
| slswillsandmore.co.uk |
| Data validation: |
'WhoIs' domain information is useful in determining the actual contact of domains listed in the Whois database. A 'WhoIs' lookup identifies the contact information of administrators.the billing contact and even the technical contact for each domain name listing in the WhoIs database.
Indexed Pages
Indexed pages in search engines
This is a number of pages that we have discovered on your website. A low number can indicate that bots are unable to discover your webpages. This is a common cause of a bad site architecture & internal linking.
Backlinks Counter
Number of backlinks to your website
Backlinks are links that point viewers from one website to another. When utilized well, they can serve as letters of recommendation for your site. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
Usability
URL
http://slswillsandmore.co.uk
Length: 15 characters
Length: 15 characters
Keep your URLs short and avoid long domain names when possible. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it. For instance, http://www.mysite.com/en/products
Favicon
Brand Visibility can be improved using Favicons. Favicon is important, especially for users that bookmark your website. Make sure it is consistent with your brand.
Custom 404 Page
Great, your website has a custom 404 error page.
Creating your custom 404 error page allows you to minimize the number of visitors that you lose. This is because whenever a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing that visitor.
Page Size
103 KB (World Wide Web average is 320 Kb)
The size of your page can affect the speed of your website. Two files that increase page sizes are images and JavaScript files. In whatever you do, try to keep your page size below 2 Mb. To achieve this, use images with small sizes and optimize their download with gzip.
Load Time
1.35 second(s)
Site speed is an important factor for ranking high in Google search results. It is also useful for enriching the user experience. Resources: You can check out Google's developer tutorials for tips on how to make your website run faster.
PageSpeed Insights (Desktop)
61 / 100
Page Speed
Slswillsandmore.co.uk desktop website speed is medium range. Page speed is important for both search engines and visitors interaction.
Enter your suggestion box message
Language
Good, you have declared your language
Declared Language: EN-US
Declared Language: EN-US
Make sure your declared language is the same as the language detected by Google. Also, define the language of the content in each page's HTML code.
Domain Availability
| Domains (TLD) | Status |
|---|---|
| slswillsandmore.com | Available |
| slswillsandmore.net | Available |
| slswillsandmore.org | Available |
| slswillsandmore.biz | Available |
| slswillsandmore.io | Already Registered |
You should register the various extensions of your domain to protect your brand from cyber squatters.
Typo Availability
| Domains (TLD) | Status |
|---|---|
| slswilsandmore.uk | Available |
| qlswillsandmore.uk | Available |
| wlswillsandmore.uk | Available |
| elswillsandmore.uk | Available |
| zlswillsandmore.uk | Available |
Register the various types of your domain to protect your brand from cyber squatters.
Email Privacy
Email address has been found in plain text!
At an early era of Internet, it was not recommended to place plain text/linked email addresses to your webpages, because s malicious bots scraped the web in search of email addresses to spam. Buy nowadays SPAM filters are very sophisticated, and direct contact emails add credibility to websites.
Safe Browsing
The website is not blacklisted and looks safe to use.
Safe browsing is useful to identify unsafe websites and to notify users and webmasters so they can protect themselves from harm.
Mobile
Mobile Friendliness
Awesome! This page is mobile-friendly!
Your mobile friendly score is 99/100
Your mobile friendly score is 99/100
Mobile Friendliness is the rate of usability of your mobile website. Google uses Mobile Friendliness as a ranking signal in mobile search results.
Mobile View
The mobile web enjoys high level usage. Over 75 percent of internet users have access to smartphones. So, ensure that your website looks nice especially on the most popular mobile devices. Tip: Use an analytics tool to track mobile usage of your website.
Mobile Compatibility
Bad, embedded objects detected.
Embedded Objects such as Flash, Silverlight or Java should only be used for specific enhancements. This is so your content can be accessed on all devices.
PageSpeed Insights (Mobile)
15 / 100
Page Speed
Slswillsandmore.co.uk mobile website speed is slow. Page speed is important for both search engines and visitors interaction.
Enter your suggestion box message
Technologies
Server IP
| Server IP | Server Location | Service Provider |
|---|---|---|
| 193.254.210.240 | Not Available | Not Available |
Know that your server's IP address has little impact on your SEO. But nonetheless, make efforts at hosting your website on a server that is geographically close to your visitors.
Search engines take the geo-location of a server into account as well as the server speed.
Speed Tips
Tips for authoring fast-loading HTML pages:
Too bad, your website has too many CSS files.
Too bad, your website has too many JavaScript files.
Perfect, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files. Too bad, your website has too many JavaScript files. Perfect, your website doesn't use nested tables. Too bad, your website is using inline styles.
Website speed has a huge impact on the performance, user experience, conversion rates and even rankings of a website. By reducing page load-times, users are less likely to get distracted while on your site, and the search engines are more likely to reward you by ranking your pages higher in the SERPs. This means that conversion rates are far higher for websites that load faster than for their slower competitors.
Analytics
We didn't detect an analytics tool installed on this website.
Web analytics is important. It helps you measure visitor activity on your website. So, it is important that you have at least one analytics tool installed. For the purpose of crosschecking, you can install a second.
W3C Validity
W3C not validated
W3C is a consortium that sets web standards. Using a valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. So, run the W3C validation service whenever changes are made to your website's code.
Doc Type
Your Web Page doctype is HTML 5
The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. So it is important to declare a doctype to render content correctly.
Encoding
Great, language/character encoding is specified: UTF-8
Specifying language or character encoding can prevent problems with the rendering of special characters.
Visitors Review
Estimated Worth
$60 USD
This is just an estimate of your website, based on Alexa Rank.
Traffic Rank
No Global Rank
A low rank means that your website gets a lot of visitors. Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.
Visitors Localization
Your website is popular in following countries:
No data available
No data available
We recommend that you book the domain names for the countries where your website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Link Analysis
In-Page Links
We found a total of 26 links including both internal & external links of your site
| Anchor | Type | Follow |
|---|---|---|
| https://www.slswillsandmore.co.uk/ | Internal Links | Dofollow |
| About | Internal Links | Dofollow |
| Client Information | Internal Links | Dofollow |
| Services Offered | Internal Links | Dofollow |
| Wills | Internal Links | Dofollow |
It is best not to exceed 200 links in one page. Although there is no specific limit to the number of links that can be added on a page. Links are useful for transferring value from one page to another, but adding unnecessary links will frustrate this idea. Using the Nofollow attribute, prevents value from being passed to the linking page. It is important you know that these links are still taken into account, especially when calculating the value that is passed through each link.
Broken Links
No broken links were found on this web page
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO.
Social
Social Media Data. Reviews, testimonials, complaints...